The Regional Ethnographic Museum in Plovdiv celebrated Enyovden—one of the most beloved summer holidays in the Bulgarian folk calendar—with a rich programme dedicated to herbs, traditions, and cultural heritage.

In keeping with tradition, visitors passed through the ceremonial Enyovden wreath to receive a symbolic blessing for health, longevity, and prosperity. The festive atmosphere was enriched with bouquets of freshly picked flowers and herbs, prepared and “dedicated” for strength and well-being.

A special highlight of the programme was a presentation on the healing properties of herbs and their applications in modern medicine. Master herbalist Maria Georgieva introduced guests to the richness of Bulgarian herbal traditions, while Elena Miteva presented the principles of Bach flower therapy and its potential for achieving emotional balance and harmony.

Organisers were particularly impressed by the knowledge shown by the youngest visitors, who demonstrated a strong understanding of herbs and their role in traditional culture.

The festive programme was further enhanced by performances from the young dancers of the “St. St. Cyril and Methodius” Secondary School in Plovdiv, who brought energy and joy through their traditional folk dances.

The event also highlighted cultural connections between Bulgaria and Moldova. In Moldova, Enyovden is also observed, and June 24 is celebrated as the Day of the Traditional Moldovan Shirt with Altitsa—a distinctive element of national cultural heritage.

Visitors had the opportunity to learn more about the symbolism, structure, and protective functions of the traditional Moldovan shirt. A special exhibition dedicated to this emblematic garment is currently on display at the museum and will remain open to the public until the end of July.

Enyovden at the museum became a celebration that brought together knowledge, tradition, and cultural exchange, uniting visitors of all ages around the richness of Bulgarian and Moldovan intangible heritage.